Annalisa Baga

communication concept, ART DIRECTION client _ itas assicurazioniagency _ hmc

illustration _ silke de vivo Creation of a language of communication that breaks with conventions at 360 degrees, be it the visual or the copywriting, to push the non-life insurance products of Itas Insurance. The territoriality and therefore the origin of Itas was an important plus value. The use of a language illustrated with the inclusion of fabrics and materials typical of the tradition of Trentino-Alto Adige was the creative interpretation that responded to the design challenge.made with Lay Theme